Friday, September 9, 2011

Things Go Better With Coke (Except Taxes)

People of a certain age will remember the old ad slogan, "Things Go Better With Coke." Apparently France disagrees, as it seeks to impose a minuscule tax on the sale of sugary sodas.

In an unusually bald and public attempt to pervert government policy, the Coca-Cola corporation is suspending plans for a $24 million dollar investment in France, pending the outcome of the proposed legislation. As well, it is embarking on a propaganda campaign questioning the relationship between the consumption of high-calorie sugar-laden sodas and obesity.

Perhaps we can only infer that by targeting France in this way, the mighty cola corporation is sending a message to all countries who might have the temerity to in any way compromise Coke's unquenchable thirst for profit.

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